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Petunia (CMO) & Olive (Intern)

Madeline Clevenger

Your Small Business Consultant

Phone:

(330) 647-8024

Email:

Servicing:

Gallatin Valley & Surrounding Areas

A Bit About Me

I’m Madeline! and MClevenger Consulting exists because I kept seeing the same problem over and over again.

Good businesses. Smart people. Solid ideas.
But behind the scenes? Everything felt harder than it needed to be.

My background is a mix of structure and real life. I studied Accounting and Finance at Montana State University, which trained me to think in systems, numbers, and sustainability. Before that, I spent time in a military environment that shaped how I think about leadership, responsibility, and teamwork — and also taught me that plans rarely survive first contact without adjustment.

 

Life eventually brought me to Montana, where I built my career working directly with small and mid-sized businesses—not just advising them, but getting inside the day-to-day realities of how they operate. That work led me to complete my MBA with a focus on Organizational Behavior and Change Management, because I wanted to understand not just what businesses should do, but why people struggle to implement change in the first place.

Outside of work, you’ll usually find me camping with my husband and our dogs. Petunia (left), our corgi, proudly serves as Chief Morale Officer, and Olive (right), a Swedish Vallhund (basically a Nordic corgi), is the new intern who’s finally getting the hang of meetings.

At the end of the day, I care deeply about building businesses that feel sustainable — for the people running them, not just the bottom line.

About the Team

MClevenger Consulting is intentionally a small team.

That allows us to stay close to our clients, stay involved in the work, and avoid the handoffs that tend to slow things down or lose context. When you work with us, you’re working with the same people consistently, not a rotating cast behind the scenes.

Emma

Emma is our Account & Operations Manager, and she’s a huge part of why everything runs as smoothly as it does. She has a strong background in finance, has run her own small business, and understands what it’s like to be on the other side of the table. That perspective shows up in how she works with clients and how she supports our internal process.

She keeps projects moving, helps track progress, and makes sure details don’t get overlooked as things evolve. Clients often tell us how much they appreciate having Emma as a steady point of contact who knows their business and follows through.

Her role isn’t about putting out fires. It’s about keeping momentum steady so the work we’re doing together actually lands and stays useful.

Tina

Tina supports our design and visual work, helping translate ideas into polished, usable assets. She focuses on keeping things consistent across platforms, making sure materials are clean, on-brand, and easy for clients to actually use. Her work helps bridge the gap between strategy and execution, ensuring that what we build isn’t just thoughtful, but practical and ready to implement.

 

As we grow, we’ll continue adding people thoughtfully. The goal isn’t to become a big agency, but to build a team that stays engaged, responsive, and easy to work with.

Education, Experience,
& Why This Works

We didn’t set out to become an operations-heavy business development agency.

 

MClevenger Consulting originally launched with a strong focus on marketing. Over time, it became clear that marketing only works when the business behind it is built to support growth. Today, our work centers on helping clients strengthen the operational foundation that allows marketing, sales, and growth efforts to actually stick.

 

Our work lives at the intersection of:

  • Strategy

  • Operations

  • Systems

  • People

Education & Training

MBA – Organizational Behavior & Change Management, U of Montana

This is where I really dug into how businesses and teams function as they grow. It shaped how I think about leadership, decision-making, and what actually happens when you try to introduce change inside an organization. That lens shows up in how we build systems, define roles, and help teams adopt new ways of working without it feeling forced or overcomplicated.

BS – Accounting & Finance, Montana State University

This degree keeps me grounded. It trained me to think in terms of numbers, tradeoffs, and long-term sustainability, which means ideas don’t live in a vacuum. When we make recommendations, they’re informed by what makes sense financially and operationally, not just what sounds good on paper.

Ongoing Learning
We stay current with AI, automation, and system tools that can genuinely make work easier. We use those tools thoughtfully and intentionally, always with the goal of supporting people and processes, not replacing them.

What We Actually Help With

  • Strategic marketing as part of a larger business system

  • Operations and SOP development

  • Systems analysis and standardization

  • Workflow and client experience mapping

  • Website structure and backend organization

  • Operational audits and implementation support

  • Templates and toolkits designed for real-world use

A Note on AI and People

We use AI thoughtfully. It plays a valuable role in efficiency, analysis, and support.

That said, when it comes to people working with people, teams adapting to change, and leaders making real decisions, there is no replacement for human judgment, context, and accountability.

Our clients don’t just receive recommendations. They work with real people who:

  • Ask the questions that matter

  • Help work through uncertainty

  • Translate ideas into practical action

  • Stay involved long enough to see the work through

That’s why the results tend to show up in meaningful ways:

  • Better-defined roles and expectations

  • Smoother handoffs and workflows

  • More effective use of marketing budgets

  • Systems that support growth instead of getting in the way

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